How much does a Digital Product Passport cost is the most-asked commercial question in DPP procurement, and the honest answer is that it depends - on the pricing model, the number of SKUs, the sectors in scope, how much data you must collect and verify, and the integrations involved. The range in public sources is wide and worth understanding before you budget. At one end, the EU Joint Research Centre's methodology work produced a per-SKU calculation estimate as high as around 2,550 euros, a figure derived from historical Battery Regulation data-collection effort rather than from a live DPP SaaS market; it is widely read as an upper bound for the most data-heavy, lifecycle-assessment-intensive products, not a typical price tag. At the other end, the actual SaaS market in 2026 is far cheaper per unit: aggregated provider data puts pay-per-passport pricing around 0.50 to 2.00 euros per product, per-SKU LCA tooling around 1 to 10 euros, and platform subscriptions from tens of euros a month for SME self-service up to enterprise contracts of tens of thousands of euros a year. The gap between the 2,550-euro JRC estimate and the sub-2-euro market reality is not a contradiction - it reflects how much of the cost is data work versus software. Software is cheap; collecting, verifying and maintaining the underlying product, material and supply-chain data is where the real cost sits, and that is the number you should budget against. This page breaks the total cost of ownership into its real drivers so you can build a defensible budget rather than a single misleading figure. We will not quote a fixed DPPAutomate price here, because the right number depends on your portfolio and our pricing scales with it; for live figures see our pricing page. Instead we explain the pricing models you will be quoted (per-SKU, per-passport, platform subscription, and setup or services), the cost drivers that move the bill the most (SKU count, sectors, data-collection effort, integrations and verification), and worked scenarios for a small brand, a mid-market manufacturer and an enterprise group - all framed as estimates that vary, so you can compare quotes on the same basis. The strategic point: budget for the data work and the integration, not just the licence, and choose a model that scales with your volume so the cost stays proportional as your passport count grows.