Tyres are a priority product group in the EU's first Ecodesign for Sustainable Products Regulation (ESPR) working plan, adopted by the European Commission on 16 April 2025, alongside textiles, furniture, mattresses, iron and steel, and aluminium. Under that plan the tyre delegated act is indicatively expected to be adopted around 2027, after a Joint Research Centre preparatory study and an Ecodesign Forum consultation. The dates are indicative, not legally binding deadlines - the binding timeline crystallises only when the tyre-specific delegated act is published under Article 4 of Regulation (EU) 2024/1781 - but the data direction is clear, and tyres are unusual because they already sit inside a mature EU information regime: the EU tyre labelling Regulation (EU) 2020/740, which since 2021 has required a label disclosing fuel efficiency (rolling resistance), wet grip, and external rolling noise classes at the point of sale. The strategic core of the tyre DPP is that it extends, rather than duplicates, that label. The same rolling-resistance, wet-grip and noise parameters the label already carries become structured, machine-readable fields in the passport, joined by the deeper circularity and chemistry data ESPR adds: recycled and renewable rubber and material content, the chemical composition and restricted-substances profile, tyre and road wear particle (abrasion) and microplastic information, retread suitability, and end-of-life routing into material recovery. A tyre is a complex multi-material composite - natural and synthetic rubber, carbon black and silica fillers, textile and steel reinforcement, vulcanising and curing chemistry - and the passport must represent that composition rather than a single SKU. This pillar is the reference for product-compliance, sustainability, and procurement leaders at tyre manufacturers, importers placing tyres on the EU market, vehicle OEMs specifying original-equipment tyres, and fleet operators, who will sign platform contracts in 2026 and 2027 and need a passport architecture that reuses their existing tyre-label data and is still compliant when the tyre delegated act lands. We treat the tyre DPP not as a compliance checkbox but as the operational backbone for circularity, abrasion and microplastic reporting, retreading and end-of-life value, and the increasingly data-hungry OEM and fleet tenders.